- 3.9 million vehicles pass by monthly (Source: The Straits Times, 2008).
- Effective for targeting car owners and those who transit between Singapore and JB.
- Total no. of screen(s)
- 1
- Dimension
- 9m (l) X 6m (h)
- Operating hours
- 6am to 12am
- Frequency
- One 30-sec spot per 10 mins
- Total no. of spots
- 6 spots per hour / 108 spots per day