- Its location at a major traffic junction makes it impossible to be missed by pedestrians and motorists alike.
- Surrounded by youth-oriented malls (e.g. The Heeren, Cineleisure, 313@somerset, etc.) and the much-anticipated H&M.
- More than 250,000 passed by the location weekly (Source: RAPD, 2010).
- Total no. of screen(s)
- 1
- Dimension
- 4m(l) x 3m(h)
- Operating hours
- 9.30am to 10.30pm (mon to Fri & Sun; 9.30am to 11.00pm (Sat)
- Frequency
- One 30-sec spot per 10 mins
- Total no. of spots
- 6 spots per hour / at least 78 spots per day